Origine
Les vélos Origine sont créés un par un, par des mains patientes et expertes. Ils sont conçus selon la morphologie, la pratique et l'affect de leur propriétaire, pour lui apporter une expérience 100% originale.
La marque a confié à Nash&Young la refonte de son territoire de communication et de l'ensemble de ses prises de parole.
There is an irresistible desire to deliver an absolute experience, working on tailor-made products, having direct contacts with the cyclists, and offering the most advanced level of technology ever seen for this range of prices.
Origine bikes are made one by one in the hands of experts. They are designed in accordance with the owners’ morphology, practice and affect in order to create a 100% original experience.
The brand tasked Nash&Young with the redesign of its brand territory and speeches.







